To online marketers data is king and tracking is the way to get it. It is of absolute importance to measure whether the performed activities (and often money spent! $$) is worth the effort.
Tracking of events is made for the specific platforms we want to target whether it being Facebook, Google, Pinterest, Snapchat or which ever platform.
In this article we will go through the process of setting up the Snapchat Pixel in Google Tag Manager.